The CMO's
Secret Weapon

Scale your vision with a 30-year veteran as your secret right hand.

Strategic Execution. No Learning Curve.

You're a CMO. You're good at this.

But right now, the high-stakes work is sitting on your desk, unfinished.
The boardroom narrative, the funnel audit, the content that just won't convert... and let's not forget those relentless weekly reports!

You're too busy managing up, managing your team, managing expectations to do the work only you can do.

You don't need another agency. You need a peer.

Someone who doesn't need onboarding. Who's done this for decades. Who can pick up the strategic deliverables that keep you up at night and get them done! Properly.

That's what I do as your Shadow CMO!

Types of Project

The Boardroom
Narrative

I translate your raw marketing data into a bulletproof story of growth and predictability.

You get the deck; you get the credit.

Typical Output: Exec-ready Slide Decks & QBR Briefs.

Extended Member
of the Team

I plug the gaps when a team member quits, or someone is off ill or on leave, or an upcoming event is sucking up resources! I'm here. However much or little as you need.

Typical Output: "Get stuff done, and done well"

The Sales-Marketing Bridge

I find the "leakage" in your funnel that junior teams miss. I align your messaging with the sales team’s reality to increase velocity.

Typical Output: Funnel Leakage Reports

Executive Thought Leadership

I extract your unique POV and turn it into high-authority content. I build your personal brand (your career insurance) while you focus on the business.

Typical Output: Ghostwritten LinkedIn Posts & Keynotes.

Expertise as a Service

I don't believe in "bloated" retainers. I provide Expert Capacity on a transparent, hourly basis with a hard monthly cap. No surprises!

Because sometimes, you just need an experienced resource to support your goals.

Seniority: 30 years of SaaS Marketing expertise at your disposal.
Transparency: Hourly billing so you only pay for the help you receive.
Predictability: Hard monthly caps ensure your budget stays intact.
Agility: Scale up for a board meeting; scale down for quiet periods (what are those?!?).

So how much (I hear you say)? The Shadow CMO offer starts at £2,000 a month, for a dozen hours of CMO support.

An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen to her role.

CMO, B2B CX Vendor

Let's talk for 15 mins !

Business performance monitoring concept, businessman using tablet and laptop Online survey

This offer is available on a first-come, first-served basis. I can't be everybody's Shadow CMO!

So come on, let's get on a 15-Minute "vent session" (you know you need it!).

Fill in this quick form (or email me) and I'll propose a date and time for a chat.

The CMO's Secret Weapon