The CMO's
Secret Weapon

Scale your vision with a 30-year veteran as your secret right hand.

Strategic Execution. No Learning Curve.

In the first 90 days of a new role, or the final 30 days of a fiscal year, the pressure is immense. You are managing board expectations, navigating internal politics, trying to scale a team...

... All while the "high-stakes" work sits on your desk, unfinished.

You don't need another agency. You need a peer. I am a 30-year B2B SaaS Marketing veteran. I don't need to be onboarded, managed or briefed on how a funnel works. I can step quickly and efficiently as your Shadow CMO.

What you get: an expert pair of hands to handle the strategic deliverables that usually keep you up at night.

Types of Project

The Board-Room
Narrative

I translate your raw marketing data into a bulletproof story of growth and predictability.

You get the deck; you get the credit.

Typical Output: Investor-ready Slide Decks & QBR Briefs.

Agency & Vendor Accountability

I act as your technical auditor. I join the syncs, ask the right questions and work with you to ensure your budget is driving pipeline, not just vanity metrics.

Typical Output: "Keep/Fire/Fix" Performance Audits.

The Sales-Marketing Bridge

I find the "leakage" in your funnel that junior teams miss. I align your messaging with the Sales team’s reality to increase velocity.

Typical Output: Funnel Leakage Reports

Executive Thought Leadership

I extract your unique POV and turn it into high-authority content. I build your personal brand (your career insurance) while you focus on the business.

Typical Output: Ghostwritten LinkedIn Strategy & Keynotes.

Let's Get on Top of your To-Do List

Business performance monitoring concept, businessman using tablet and laptop Online survey

I only partner with a maximum of three CMOs at any given time to ensure total availability and focus.

So come on, let's get on a 15-Minute "vent session" (you know you need it!).

Fill in this quick form and I'll propose a date and time for a chat.

An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen to her role.

CMO, B2B CX Vendor

Expertise as a Service

I don't believe in "bloated" retainers. I provide Expert Capacity on a transparent, hourly basis with a hard monthly cap. No surprises!

Because sometimes, you just need a experienced resource to support your goals.

Seniority: 30 years of SaaS Marketing expertise at your disposal.
Transparency: Hourly billing so you only pay for the help you receive.
Predictability: Hard monthly caps ensure your budget stays intact.
Agility: Scale up for a board meeting; scale down for quiet periods (what are those?!?).

The CMO's Secret Weapon