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The team is flat out. Campaigns are looking great. Content is powerful. Events are well attended. The dashboard is full of green numbers and upward-trending charts. And yet, when the CRO asks you how your marketing strategy contributed to pipeline last quarter, the answer is... well, complicated.

I built my marketing consultancy to help solve problems for marketing leaders, drawing on 30 years of B2B marketing experience. I'm now a Certified Master Claude Marketer, meaning I'm trained to get the most out of Claude AI in a marketing context.

Most marketing teams are still running AI pilots. Meanwhile, your competitors are building systematic capabilities that will become harder and harder to keep up with as you navigate your way into 2026. The gap between "dabbling with ChatGPT" and "AI-powered competitive advantage" isn't about better tools. It's about maturity.

Are your marketing efforts optimised for success? Here are 5 common marketing mistakes that drain budgets and stunt growth.

Digital Marketing is at the core of every Marketing Plan. Here are 5 ways to optimise your digital marketing strategy.

In this blog, we'll explore five scary ways in which companies can stumble in their marketing efforts, and how to avoid these ghastly mistak

Why metrics matter... they give you direction, they tell you which actions to prioritise, and they measure success.

Content marketing strategy and planning is a continuous, agile process. So how can you refresh your own content marketing strategy?

Get yourself ready to go to market successfully in a new country or region

Prepare for 2022 success with my top 5 ways to optimise your digital marketing strategy. Digital Marketing has represented a critical...

I’ve now decided to kickstart my next entrepreneurial adventure, which I’m setting up while continuing to serve my Red Loom clients. It...

5 reasons loving your customers can lead you straight to failure: foundations needed to support long-term success of a CX programme

As many nations present their plans to come out of lockdown safely, it strikes me that we should all use this opportunity – if you can...

How can businesses (small and big) survive COVID-19 / Coronavirus, both in the short and the long-term? Never in a million years could we have imagined the challenging circumstances in which we find ourselves. Alongside numerous peers in the consultancy business, I find myself competing with the most pressing priorities we’ve seen in the industry for, well, as long as anyone remembers. To spell it out, how can businesses (small and big) survive COVID-19 / Coronavirus, both in

I do believe that the industry should spend less time debating NPS and more time deploying action-driven CX programmes that link to the...

As technology and methodologies make it simpler than ever to support great CX management, what’s holding CX professionals back from delivering true innovation? We’re approaching the end of the Autumn conference season! Tis a season that used to drive me crazy in my event-building days, making sure our presence at all industry events was maximised, that we met the right decision makers, that we were positioned in the best light possible (physical placement as well as branding

In this article I offer 3 key domains where CX and marketing converge: customer retention, customer acquisition and increased customer...

When was the last time you took a proper look at your CX programme and ensured it is fit for purpose and used to its full extent? It’s...

Find out my 5 top tips to nail your content strategy: size, quality, audience, SEO, collaboration. In my last article, Content or Lead...

When it comes to growing your business, especially in the SME category where budgets and resources tend to be particularly limited, the...