Most marketing teams are still running AI pilots. Meanwhile, your competitors are building systematic capabilities that will become harder and harder to keep up with as you navigate your way into 2026. The gap between "dabbling with ChatGPT" and "AI-powered competitive advantage" isn't about better tools. It's about maturity.

Ask most B2B marketing teams to define "brand," and you'll hear about messaging frameworks, visual systems, tone of voice… But ask a high-performing CMO, and you'll get a fundamentally different answer: brand is leverage. So how do you build a brand that moves markets?

Are your marketing efforts optimised for success? Here are 5 common marketing mistakes that drain budgets and stunt growth.

Digital Marketing is at the core of every Marketing Plan. Here are 5 ways to optimise your digital marketing strategy.

In this blog, we'll explore five scary ways in which companies can stumble in their marketing efforts, and how to avoid these ghastly mistak

Why metrics matter... they give you direction, they tell you which actions to prioritise, and they measure success.

Content marketing strategy and planning is a continuous, agile process. So how can you refresh your own content marketing strategy?

Get yourself ready to go to market successfully in a new country or region

Prepare for 2022 success with my top 5 ways to optimise your digital marketing strategy. Digital Marketing has represented a critical...

I’ve now decided to kickstart my next entrepreneurial adventure, which I’m setting up while continuing to serve my Red Loom clients. It...

As many nations present their plans to come out of lockdown safely, it strikes me that we should all use this opportunity – if you can...

How can businesses (small and big) survive COVID-19 / Coronavirus, both in the short and the long-term? Never in a million years could we have imagined the challenging circumstances in which we find ourselves. Alongside numerous peers in the consultancy business, I find myself competing with the most pressing priorities we’ve seen in the industry for, well, as long as anyone remembers. To spell it out, how can businesses (small and big) survive COVID-19 / Coronavirus, both in

In this article I offer 3 key domains where CX and marketing converge: customer retention, customer acquisition and increased customer...

Find out my 5 top tips to nail your content strategy: size, quality, audience, SEO, collaboration. In my last article, Content or Lead...

When it comes to growing your business, especially in the SME category where budgets and resources tend to be particularly limited, the...

It was with great delight and much anticipation that I joined Red Loom a few weeks ago! Along with over 20 years of experience in...