About me
PRINCIPAL CONSULTANT:
KARINE DEL MORO
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25 years driving B2B growth through strategic marketing and customer experience excellence.
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Senior marketing consultant with proven results in the technology sector, most recently as VP at a CX industry leader. I design and execute strategic marketing plans that deliver ROI, from customer retention and content marketing to business development.
My approach? Strategic thinking meets hands-on execution. I craft the right activity mix for any budget and make it work.
Credentials that matter: Fellow - Chartered Institute of Marketing (FCIM); Certified Net Promoter® Associate; Certified Customer Experience Professional (CCXP).
Recognized speaker and thought leader in Voice of the Customer and B2B marketing.
Bottom line: I turn marketing strategy into measurable business results.
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Areas of Expertise
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Strategy
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Board-level advisor shaping global sales & marketing direction.
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Expert in digital transformation, brand positioning, PR and channel strategy.
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Drive marketing plans, customer experience programmes and geographic expansion that open new markets and revenue streams.
Execution
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Launch high-impact campaigns across all channels: digital (social, webinars, podcasts, video), direct marketing and events.
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Build content engines that convert: press releases, thought leadership, sales enablement tools.
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Design and optimise full-funnel programmes: lead gen → engagement → conversion, with database strategy, opportunity qualification, and sales alignment built in.
Leadership
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Build and inspire high-performing marketing teams across geographies and functions.
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Convert marketing budgets through rigorous ROI.
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Manage complex supplier ecosystems from RFP through delivery, negotiating optimal terms while forging strategic partnerships.
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Bridge silos between marketing, sales, product and executive teams, translating business objectives into marketing action and insights into strategy.
Partners
& Alliances
