Marketing Strategy
Ready to elevate your business?
I provide marketing strategy to B2B SaaS leadership teams to build frameworks that connect directly to revenue. I bring the rigour, 30 years of experience and the board-level perspective that turns marketing investment into measurable business growth.
My approach
Inspect. Improve. Innovate.
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Inspect your current efforts: Are they hitting your business targets? Is your sales team armed with the right content, for the right buyers, at the right moment?
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Improve what's working: Integrate systems for maximum efficiency. Boost campaign ROI. Amplify your market presence.
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Innovate beyond today: Break into new verticals and reach new decision-makers. Expand geographically. Evolve your offering to capture untapped opportunity.
Testimonials
"Her flexibility and adaptability in any given situation is invaluable; she described herself as able to fill gaps but she delivered much more!"
VP Regional Marketing
B2B SaaS Company
"She played a key role in defining the [go-to-market] strategy [for France], sifting through different providers for events and media campaigns, negotiating contracts, pinpointing the optimal channels, and creating messages to align with the French market."
Marketing Director, B2B SaaS - Leader in Customer Experience
"An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen."
CMO, B2B SaaS - Leader in Customer Experience
Fractional Marketing Leader
When a marketing team grows faster than its strategy, I design the operating model that brings coherence, commercial focus and accountability to a team that's ready to scale.
Case Studies
When you have a leadership gap in marketing, I step in at senior level immediately, keeping strategy on track and the team performing while the business finds its permanent answer.
Shadow CMO
When the stakes are highest, I work alongside senior marketing leaders as a strategic peer, bringing industry experience, objectivity and board-level thinking.
Growth Architect
Let's chat
Send me your details and I'll get back to you!
