International Expansion

Entering a new market is a board-level decision that deserves a board-level strategy.

I've led go-to-market programmes across EMEA and North America, building demand, qualified pipeline and the presence that turns market entry into market traction.

My approach

Inspect. Improve. Innovate.

Inspect your market position. Is your current proposition truly differentiated in the target market? How do local buyers make decisions and who holds the power to say yes?

Improve your foundations. Sharpen your positioning for the new market reality. Align your messaging, commercial model and market presence to the new audience.

Innovate your route to market. Identify the channels, partnerships and platforms that can build authority in the new geography. Move beyond awareness into established market presence.

Testimonials

"Her flexibility and adaptability in any given situation is invaluable; she described herself as able to fill gaps but she delivered much more!"

VP Regional Marketing
B2B SaaS Company

"She played a key role in defining the [go-to-market] strategy [for France], sifting through different providers for events and media campaigns, negotiating contracts, pinpointing the optimal channels, and creating messages to align with the French market."

Marketing Director, B2B SaaS - Leader in Customer Experience

"An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen."

CMO, B2B SaaS - Leader in Customer Experience

Case Studies

New Market Expansion

Deciding which markets to enter, in what order, with what proposition is one of the highest-stakes calls for any business. I build expansion strategies that give your board the confidence to invest and your team the framework to execute.

Auditing International Presence

If your international markets consume budget without delivering pipeline, I provide the independent, board-level view that identifies exactly where the strategy is sound, where it needs correcting and where the real opportunities for revenue lie.

EuroSprint |
France

France is one of Europe's most valuable B2B SaaS markets, and one that doesn't forgive the unprepared. I bring the regional intelligence, market relationships and strategic rigour to make your French entry land properly, not just launch.

Let's chat

Send me your details and I'll get back to you!